{"id":9,"date":"2025-08-12T10:35:24","date_gmt":"2025-08-12T10:35:24","guid":{"rendered":"https:\/\/babysafenorge.no\/?page_id=9"},"modified":"2025-08-27T09:57:08","modified_gmt":"2025-08-27T09:57:08","slug":"frontpage","status":"publish","type":"page","link":"https:\/\/babysafenorge.no\/","title":{"rendered":"Frontpage"},"content":{"rendered":"

Introducing BabySafeNorge AS<\/h1>\n
The world\u2019s first multi-transport infant safety seat, designed to protect children during travel by car, bus, train, tram, subway, and airplane. BabySafe combines innovation, safety, and sustainability in one groundbreaking solution.<\/div>\n

\"babysafe<\/p>\n

Executive Summary<\/h2>\n

Reinventing Infant Travel Safety<\/h3>\n
BabySafeNorge AS is a Scandinavian company developing a patented, multifunctional infant safety seat adaptable across all major modes of transport.<\/div>\n
With strong market potential, a unique design, and a global sustainability profile, we are poised to redefine child safety and convenience for families worldwide.<\/div>\n

\"Overview<\/p>\n

The Problem<\/h2>\n

\"Unsafe<\/p>\n

Gaps in Global Infant Travel Safety<\/h3>\n
Current travel safety solutions for infants are limited to specific transport modes, leaving a critical gap in safety for airplanes, buses, and trains.<\/div>\n
Infants often travel unsecured or on a passenger\u2019s lap, posing serious safety risks. No product currently exists that offers universal compatibility across all major transport systems.<\/div>\n

Our Solution<\/h2>\n

One Seat, Every Journey<\/h3>\n
BabySafe\u2019s patented seat uses a five-point harness system and fits existing seatbelt setups in multiple transport modes.<\/div>\n
Designed for infants aged 0\u20134 years, the seat also functions as part of a stroller system, allowing seamless transition between home, vehicle, and travel environments.<\/div>\n

\"Modular<\/p>\n

Product Design & Innovation<\/h2>\n

\"Stroller<\/p>\n

Comfort, Modularity, and Style<\/h3>\n
The BabySafe seat integrates with a stroller base, features removable and washable textiles, and offers 15 textile editions\u2014including month-themed designs, neutral styles, and cultural editions.<\/div>\n
Accessories include seasonal wheels, rain covers, and mascot gifts. Built from recyclable materials, the product incorporates a global deposit-return system to promote sustainability.<\/div>\n

Our Product Line<\/h2>\n

\"Illustrasjon<\/p>\n

Expanding Safety and Care Beyond the Seat<\/h3>\n
\n

BabySafe Norge\u2019s flagship product is the patented safety seat, but our vision extends further.
We are developing a complete product line to support families in everyday life and travel.<\/p>\n<\/div>\n

\n

Our planned portfolio includes:<\/p>\n<\/div>\n

    \n
  • \n

    Safety Seat & Stroller:<\/h3>\n
    \n

    multifunctional, patented flagship product<\/p>\n<\/div>\n<\/li>\n

  • \n

    Diaper Bag:<\/h3>\n
    \n

    practical and stylish, tailored for modern parents<\/p>\n<\/div>\n<\/li>\n

  • \n

    Toys:<\/h3>\n
    \n

    safe and sustainable play for infants<\/p>\n<\/div>\n<\/li>\n

  • \n

    Clothing:<\/h3>\n
    \n

    comfortable and eco-friendly babywear<\/p>\n<\/div>\n<\/li>\n

  • \n

    Other Infant Safety Gear<\/h3>\n
    \n

    innovative solutions for secure travel and care<\/p>\n<\/div>\n<\/li>\n<\/ul>\n

    Market Opportunity<\/h2>\n

    A Large and Untapped Global Market<\/h3>\n
    Target markets include Scandinavia and Germany initially, followed by the broader European Union, while pursuing parallel expansion in China with a local investor.<\/div>\n
    With a 5% market share target in initial regions, projected sales in the first production year reach 30,000 units, generating strong revenue and deposit returns.<\/div>\n

    Country<\/h4>\n

    Year<\/h4>\n

    Births<\/h4>\n
    \n

    China:<\/strong><\/p>\n<\/div>\n

    \n

    2022<\/p>\n<\/div>\n

    \n

    956 000 000 000<\/p>\n<\/div>\n

    \n

    USA:<\/strong><\/p>\n<\/div>\n

    \n

    2022<\/p>\n<\/div>\n

    \n

    3 661 220<\/p>\n<\/div>\n

    \n

    Germany:<\/strong><\/p>\n<\/div>\n

    \n

    2022<\/p>\n<\/div>\n

    \n

    787,500<\/p>\n<\/div>\n

    \n

    Sweden:<\/strong><\/p>\n<\/div>\n

    \n

    2023<\/p>\n<\/div>\n

    \n

    100,100<\/p>\n<\/div>\n

    \n

    Denmark:<\/strong><\/p>\n<\/div>\n

    \n

    2022<\/p>\n<\/div>\n

    \n

    57,291<\/p>\n<\/div>\n

    \n

    Norway:<\/strong><\/p>\n<\/div>\n

    \n

    2022<\/p>\n<\/div>\n

    \n

    50,858<\/p>\n<\/div>\n

    \n

    Finland:<\/strong><\/p>\n<\/div>\n

    \n

    2023<\/p>\n<\/div>\n

    \n

    43,383<\/p>\n<\/div>\n

    \"Map<\/p>\n

    Business Model<\/h2>\n

    \"Business<\/p>\n

    Multiple Revenue Streams<\/h3>\n
    The primary income stream is product sales at approximately NOK 8,500 per unit (including stroller, with NOK 2,000 deposit).<\/div>\n
    Additional revenues come from accessories, spare parts, and recycling-driven deposit returns, supporting environmental initiatives through the BabySafe Foundation.<\/div>\n

    Go-to-Market Strategy<\/h2>\n

    Launching in Strategic Regions<\/h3>\n
    The product will first be launched in Norway, Sweden, Denmark, Finland, and Germany, followed by wider European and Chinese markets.<\/div>\n
    Distribution will include online channels, retail outlets, and partnerships with transport operators such as airlines, bus companies, and train networks.<\/div>\n

    \"Go-to-market<\/p>\n

    Competitive Advantage<\/h2>\n

    \"Icons<\/p>\n

    First-of-Its-Kind, Patented Innovation<\/h3>\n
    BabySafe holds a renewed patent first filed in 1999, ensuring market exclusivity. The design meets EU requirements and Norwegian safety standards, with planned certification and crash testing prior to market entry.<\/div>\n
    The combination of multi-transport compatibility, superior safety, and environmental responsibility is unmatched.<\/div>\n

    Financial Projections<\/h2>\n

    Strong Margins and Early Profitability<\/h3>\n
    With an estimated retail price of NOK 8,500 and efficient production planning, BabySafe projects profitability in the first production year.<\/div>\n
    A 5% market share in initial regions is expected to deliver NOK 180 million in revenue, with significant contributions from the deposit fund over time.<\/div>\n

    \"Bar<\/p>\n

    Investment Opportunity<\/h2>\n

    \"Investment<\/p>\n

    JOIN US IN SHAPING THE FUTURE OF INFANT SAFETY<\/h3>\n
    We are seeking NOK 30 million for a 30% equity stake in BabySafeNorge A\/S.
    \nThis valuation reflects a total company value of NOK 100 million, backed by strong growth potential and a scalable business model.<\/div>\n
    Our forecasts indicate a profitable first production year, driven by high market demand and international scalability. Strategic investors will enter at a pivotal moment \u2013 ahead of large-scale manufacturing, Nordic expansion, and global market entry.<\/div>\n

    Our Divisions<\/h2>\n

    The Structure Behind BabySafeNorge A\/S<\/h3>\n
    BabySafeNorge A\/S is built on a solid foundation of specialized divisions. Each division focuses on a critical area of the company\u2019s operations and will gradually evolve into its own limited company (A\/S).<\/div>\n
    Together, they form a unified system built for innovation, growth, and long-term impact.<\/div>\n

    \"Organizational<\/p>\n

      \n
    • \n

      Production<\/h3>\n
      Responsible for the manufacturing of all BabySafe products, as well as contract production for other companies. The Production team ensures all items are market-ready and quality-assured.<\/div>\n<\/li>\n
    • \n

      GreenGroupe<\/h3>\n
      GreenGroupe leads our sustainability and safety efforts. This division handles recycling, environmental strategy, and collaborates with public institutions to ensure our products meet the highest environmental and safety standards.<\/div>\n<\/li>\n
    • \n

      Marketing<\/h3>\n
      Marketing is in charge of national and international branding, communication, and campaigns \u2013 both for BabySafeNorge\u2019s own products and for external partners.<\/div>\n<\/li>\n
    • \n

      Distribution<\/h3>\n
      The Distribution division manages logistics from factory to customer. It also offers distribution services to other companies in need of efficient, scalable logistics solutions.<\/div>\n<\/li>\n
    • \n

      Organisation<\/h3>\n
      Organisation oversees coordination across all divisions, secures new business agreements, and represents BabySafeNorge in matters related to child safety, environmental responsibility, and social impact \u2013 both in Norway and globally.<\/div>\n<\/li>\n
    • \n

      Fondation<\/h3>\n
      Our Fondation division is a purpose-driven investment fund, supporting causes related to children, poverty, safety, and sustainability. It receives 10% of profits from BabySafeNorge\u2019s subsidiaries to fund national and international initiatives.<\/div>\n<\/li>\n
    • \n

      Angel Universe BabySafe<\/h3>\n
      This is our venture arm, investing in innovative, responsible, and high-impact companies and projects around the world. Angel Universe is focused on driving sustainable growth and social value.<\/div>\n<\/li>\n<\/ul>\n

      Team<\/h2>\n

      Experienced Founders and Advisors<\/h3>\n
      The founding team includes experts in design, production, and marketing, supported by advisors from Trygg Trafikk, Innovasjon Norge, and industry partners.<\/div>\n
      Our diverse ownership group brings experience in business development, product design, and operational management.<\/div>\n

      \"Cartoon-style<\/p>\n

        \n
      • \n

        \"Sten<\/p>\n

        Sten Anders brenna<\/h3>\n

        Konsulent<\/p>\n<\/li>\n

      • \n

        \"Markedsf\u00f8ringskonsulent\"<\/p>\n

        Victoria Lilly Kilen<\/h3>\n

        Markedsf\u00f8ringskonsulent<\/p>\n<\/li>\n

      • \n

        \"Terje<\/p>\n

        Terje Wigen<\/h3>\n

        Distribusjonsansvarlig.<\/p>\n<\/li>\n

      • \n

        \"Tonje<\/p>\n

        Tonje Janita Bratt\u00e5s<\/h3>\n

        Markedsansvarlig og eier av selskapet.<\/p>\n<\/li>\n

      • \n

        \"Linn<\/p>\n

        Linn Camilla Bratt\u00e5s<\/h3>\n

        Salgsansvarlig og eier av selskapet.<\/p>\n<\/li>\n

      • \n

        \"Are<\/p>\n

        Are Morten Bjerkan-Brenna<\/h3>\n

        Designer og. eier av selskapet.<\/p>\n<\/li>\n

      • \n

        \"Ann-Kristin<\/p>\n

        Ann-Kristin Bjerkan-Brenna<\/h3>\n

        Ideutvikler og eier av selskapet.<\/p>\n<\/li>\n

      • \n

        \"Manager<\/p>\n

        Vigdis Nordg\u00e5rd<\/h3>\n

        Manager greengroupe<\/p>\n<\/li>\n

      • \n

        \"Elise<\/p>\n

        Elise Nordg\u00e5rd Brenna<\/h3>\n

        Markedsf\u00f8ringskonsulent Green Groupe.<\/p>\n<\/li>\n<\/ul>\n

        Our Investors<\/h2>\n

        Strategic Partners for Growth<\/h3>\n
        At BabySafeNorge A\/S, we are proud to be supported by a growing group of visionary investors who share our passion for innovation, sustainability, and child safety.<\/div>\n
        These strategic partners contribute not only financially but also with experience, network, and insight \u2013 helping us scale faster and smarter, both in Norway and internationally.<\/div>\n
        One of our key investors is \u00d8yvind Brygfjell, bringing valuable business development expertise and long-term commitment to the BabySafe vision.<\/div>\n
        Together, our investor group forms a strong foundation for the next phase of our journey.<\/div>\n

        \"Organizational<\/p>\n

        \n

        \"Investor<\/p>\n

        \u00d8yvind Brygfjeld <\/h3>\n

        Investor<\/p>\n<\/div>\n

        Roadmap<\/h2>\n

        \"Cartoon<\/p>\n

        Clear Milestones to Market Launch<\/h3>\n
          \n
        • \n

          2026:<\/h3>\n
          Prototype development and testing<\/div>\n<\/li>\n
        • \n

          2026:<\/h3>\n
          Certification and regulatory approvals<\/div>\n<\/li>\n
        • \n

          2027:<\/h3>\n
          Start of production<\/div>\n<\/li>\n
        • \n

          2027:<\/h3>\n
          Sales launch in Scandinavia, Germany, and China<\/div>\n<\/li>\n<\/ul>\n

          Sustainability & Social Responsibility<\/h2>\n

          GreenGroup and the BabySafe Foundation<\/h3>\n
          Through GreenGroup, BabySafe ensures recycling of all product components and promotes environmental initiatives.<\/div>\n
          The BabySafe Foundation reinvests a portion of profits into child safety programs and environmental projects globally, reinforcing our commitment to the green transition.<\/div>\n

          \"Cartoon<\/p>\n


          \n<\/p>\n","protected":false},"excerpt":{"rendered":"

          Introducing BabySafeNorge AS The world\u2019s first multi-transport infant safety seat, designed to protect children during travel by car, bus, train, tram, subway, and airplane. BabySafe combines innovation, safety, and sustainability in one groundbreaking solution. Executive Summary Reinventing Infant Travel Safety BabySafeNorge AS is a Scandinavian company developing a patented, multifunctional infant safety seat adaptable across […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/babysafenorge.no\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babysafenorge.no\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/babysafenorge.no\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/babysafenorge.no\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/babysafenorge.no\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":171,"href":"https:\/\/babysafenorge.no\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/babysafenorge.no\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/234"}],"wp:attachment":[{"href":"https:\/\/babysafenorge.no\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}