The world’s first multi-transport infant safety seat, designed to protect children during travel by car, bus, train, tram, subway, and airplane. BabySafe combines innovation, safety, and sustainability in one groundbreaking solution.
Reinventing Infant Travel Safety
BabySafeNorge AS is a Scandinavian company developing a patented, multifunctional infant safety seat adaptable across all major modes of transport.
With strong market potential, a unique design, and a global sustainability profile, we are poised to redefine child safety and convenience for families worldwide.
Gaps in Global Infant Travel Safety
Current travel safety solutions for infants are limited to specific transport modes, leaving a critical gap in safety for airplanes, buses, and trains.
Infants often travel unsecured or on a passenger’s lap, posing serious safety risks. No product currently exists that offers universal compatibility across all major transport systems.
One Seat, Every Journey
BabySafe’s patented seat uses a five-point harness system and fits existing seatbelt setups in multiple transport modes.
Designed for infants aged 0–4 years, the seat also functions as part of a stroller system, allowing seamless transition between home, vehicle, and travel environments.
Comfort, Modularity, and Style
The BabySafe seat integrates with a stroller base, features removable and washable textiles, and offers 15 textile editions—including month-themed designs, neutral styles, and cultural editions.
Accessories include seasonal wheels, rain covers, and mascot gifts. Built from recyclable materials, the product incorporates a global deposit-return system to promote sustainability.
Expanding Safety and Care Beyond the Seat
BabySafe Norge’s flagship product is the patented safety seat, but our vision extends further.
We are developing a complete product line to support families in everyday life and travel.
Our planned portfolio includes:
A Large and Untapped Global Market
Target markets include Scandinavia and Germany initially, followed by the broader European Union, while pursuing parallel expansion in China with a local investor.
With a 5% market share target in initial regions, projected sales in the first production year reach 30,000 units, generating strong revenue and deposit returns.
Multiple Revenue Streams
The primary income stream is product sales at approximately NOK 8,500 per unit (including stroller, with NOK 2,000 deposit).
Additional revenues come from accessories, spare parts, and recycling-driven deposit returns, supporting environmental initiatives through the BabySafe Foundation.
Launching in Strategic Regions
The product will first be launched in Norway, Sweden, Denmark, Finland, and Germany, followed by wider European and Chinese markets.
Distribution will include online channels, retail outlets, and partnerships with transport operators such as airlines, bus companies, and train networks.
First-of-Its-Kind, Patented Innovation
BabySafe holds a renewed patent first filed in 1999, ensuring market exclusivity. The design meets EU requirements and Norwegian safety standards, with planned certification and crash testing prior to market entry.
The combination of multi-transport compatibility, superior safety, and environmental responsibility is unmatched.
Strong Margins and Early Profitability
With an estimated retail price of NOK 8,500 and efficient production planning, BabySafe projects profitability in the first production year.
A 5% market share in initial regions is expected to deliver NOK 180 million in revenue, with significant contributions from the deposit fund over time.
JOIN US IN SHAPING THE FUTURE OF INFANT SAFETY
We are seeking NOK 30 million for a 30% equity stake in BabySafeNorge A/S.
This valuation reflects a total company value of NOK 100 million, backed by strong growth potential and a scalable business model.
Our forecasts indicate a profitable first production year, driven by high market demand and international scalability. Strategic investors will enter at a pivotal moment – ahead of large-scale manufacturing, Nordic expansion, and global market entry.
The Structure Behind BabySafeNorge A/S
BabySafeNorge A/S is built on a solid foundation of specialized divisions. Each division focuses on a critical area of the company’s operations and will gradually evolve into its own limited company (A/S).
Together, they form a unified system built for innovation, growth, and long-term impact.
Experienced Founders and Advisors
The founding team includes experts in design, production, and marketing, supported by advisors from Trygg Trafikk, Innovasjon Norge, and industry partners.
Our diverse ownership group brings experience in business development, product design, and operational management.
Sten Anders brenna
Victoria Lilly Kilen
Terje Wigen
Tonje Janita Brattås
Linn Camilla Brattås
Are Morten Bjerkan-Brenna
Ann-Kristin Bjerkan-Brenna
Vigdis Nordgård
Elise Nordgård Brenna
Strategic Partners for Growth
At BabySafeNorge A/S, we are proud to be supported by a growing group of visionary investors who share our passion for innovation, sustainability, and child safety.
These strategic partners contribute not only financially but also with experience, network, and insight – helping us scale faster and smarter, both in Norway and internationally.
One of our key investors is Øyvind Brygfjell, bringing valuable business development expertise and long-term commitment to the BabySafe vision.
Together, our investor group forms a strong foundation for the next phase of our journey.
Øyvind Brygfjeld
Clear Milestones to Market Launch
GreenGroup and the BabySafe Foundation
Through GreenGroup, BabySafe ensures recycling of all product components and promotes environmental initiatives.
The BabySafe Foundation reinvests a portion of profits into child safety programs and environmental projects globally, reinforcing our commitment to the green transition.
